Vision Shopsters: Standard Chartered Case Study: Charting New Mortgage Territory [mortgage-assumption.blogspot.com]
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Introduction
This case study on Standard Chartered forms part of Datamonitor's Financial Services Consumer Insight series, as part of which best practice in specific areas of FS are highlighted.
Scope
*This case study analyses the key successful elements in Standard Chartered's mortgage offerings
*The case study examines how the bank's mortgage offerings appeal to consumers so strongly
*Datamonitor's Financial Services Megatrend Framework is used to analyse the effectiveness of customer targeting strategies
Highlights
Standard Chartered's FamilyLink products allows customers to maximize personal connections with family and friends - literally bonding family members together through the products, providing opportunities for them to help each other out, and with mutually beneficial results, too.
Reasons to Purchase
*Gain insight into the methods used by important industry players to give them a competitive edge
*Identify the implications of changing consumer behaviours
*Capitalize on the knowledge of experienced companies when entering a new niche or market
Table Of Contents :
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DATAMONITOR VIEWCATALYSTSUMMARYANALYSISIntroductionStandard Chartered's strength lies in it's diversityMortgage markets globally must be injected with some much needed innovationLenders must find new ways to address the needs of disadvantaged groups such as first-time buyersMortgages can be used as a weapon in the battle to build customer loyaltyThe UK mortgage market has been battered by the credit crunch but there is scope for an increase in home ownership and mortgage penetrationStandard Chartered's FamilyLink series (LinkOne) has been innovative in helping increase affordability for first-time buyersStandard Chartered also offer a wide range of flexible repayment options that go far beyond what is available in more developed marketsStandard Chartered's offerings cater strongly to the Individualism and Connectivity MegatrendsIndividualism is key to the design of Standard Chartered's LinkOne mortgagesConnec tivity is key to the popularity of Standard Chartered's mortgage offeringsMortgages that enable third party contributions and guarantees could become the norm for first-time buyers in the UKIncreased repayment flexibility could appeal to those looking for a tailored productStandard Chartered should not be complacent about its foothold in the Far EastAPPENDIXDefinitionsThe Datamonitor Financial Services Consumer Insight Megatrend FrameworkAuthenticityComfortConnectivityConvenienceIndividualismWellbeingDemographic ComplexityFinancial Intelligence ComplexityLifestage ComplexityWealth ComplexityTo know more about this report & to buy a copy please visit :
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