Average Ecommerce Conversion Rates [mortgage-assumption.blogspot.com]
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What is an average ecommerce conversion rate? Let me give you a word of caution first, then some numbers that may be helpful.
An average conversion rate is a tricky number, for several reasons. The largest reason is that it is very hard to compare apples to apples. The reason is that there are many factors that influence conversions that you can't see.
The biggest unseen conversion factor is traffic sources. Some websites have large amounts of traffic from a print catalog or offline advertising. Traffic from offline sources can be highly qualified and convert at a much higher rate than online traffic. Some websites also depend largely on email marketing to drive traffic - prospects responding to an email will usually convert at a very high rate also, since they have already read the offer and responded to it.
Other "unseen" factors that influence average ecommerce conversion rates include brand awareness, one-to-one sales strategies, repeat customers, and return visitors.
So when viewing average conversion rates, you should treat them with caution - data you gather from your own site is usually much more useful.Ecommerce conversion rate averages vary by industry, but most are 1-4%. The top converting ecommerce sites on the internet get up to 30% conversion rates, but there are "hidden factors" that help them achieve those numbers. The top 10 ecommerce sites usually fall in the 10-15% conversion rate window. For small to medium sized ecommerce websites, though, a rate under 5% is usually a more reasonable goal. Of course, this varies by industry, product, etc.
Related Average Ecommerce Conversion Rates IssuesQuestion by Rhonda: Will I get less than the average mortgage rates if I have great credit? We are thinking about buying a house, and I just want to know if we have enough for a 10% down payment, decent income, and a great credit score ; can we expect to get below the average mortgage rates that are listed online? Thanks. We will be get pre-approval before we decide to go house shopping, but I am just wondering this right now. Best answer for Will I get less than the average mortgage rates if I have great credit?:
Answer by godged
Great credit scores get the best rates. A lender told me that many online calculators put on a rate for an average credit score, but some quote the best rate available. Do not forget to compare more than interest rate between lenders. Closing costs, especially with online lenders, can be very different from shop to shop. Ignoring closing costs and only looking at interest rate can cost you thousands of dollars.
